It’s the golden age of podcasting right now, and they are a great opportunity for your business.
You know you have to connect with your customers and users, and that you need to build the ‘know, like, trust’ factor with your audience.
You’ve tried blogging, but you find writing a slog.
You’ve heard video is powerful, but you’re just not comfortable on camera.
Social media is great, but it seems like such hard work when every post has such a short shelf-life.
You don’t need to be on camera, you don’t need to think about spelling or punctuation, and your content won’t disappear down the feed after a few days.
It’s a growth industry, it has many of the ‘know like trust’ benefits that video does, but without the need for backdrops and lighting and ‘do I look okay?’ worries.
Not only do podcasts quickly build the know, like and trust factor with ideal customers, they’re an excellent way to demonstrate your authority and expertise.
There are over 500 million active YouTube channels, and roughly the same number of active blogs, but less than 1 million active podcasts. It’s still early days of this growing platform and you have plenty of opportunity to stand out.
About the instructor: Ellen Ronalds Keene is a teacher turned entrepreneur who is passionate about health and wellbeing, education, podcasting and cafe breakfasts. She splits her time between her teacher wellbeing business, Self-Care for Teachers, and freelance consulting work supporting small business owners with their podcasts, digital content and course curriculum.