Digital Literacy Workshop Series for Business

Digital Literacy Workshop Series

$0.00 inc GST

Learn how to effectively utilise common digital marketing tools designed to help you stay connected with your existing clients and start relationships with potential clients, and expand your reach by starting to accept digital payments.

Whether you are operating a micro-business from your garage, a small retail store or a medium sized service company, you are welcome to join us for any or all of the workshops in the Digital Literacy series.

Each workshop will focus on a specific digital tool, that you could use to better understand and communicate with your new and prospective clients. In addition to a theoretical session to discover the purpose of the tool, each workshop will also contain a practical hands-on session to implement the tool.

Each workshop will be repeated (morning 9-11am & evening 6-8pm).

If you have a laptop, bring it along to the session, with the charger, and any usernames and passwords you need to access your social media profiles and website/s.

Workshop Location: Canvas Coworking, Suite 1, 625 Ruthven St, Toowoomba City

Workshop Developed and Delivered by: Joy Taylor, Program Facilitator for Orior Jam
Joy has been recognised as an Advance Queensland Community Digital Champion as a result of the work she is doing to support entrepreneurs and small business owners to grow their businesses in regional Queensland, through learning how to make the most of the online world.

Workshop Partners: All Workshops are FREE, due to the support of the Toowoomba Regional Council.

DIGITAL MARKETING WORKSHOPS

Workshop 1
Topic: Social Media Marketing
Date: Thursday 1 March 2018
Start Time 9:00am (repeat at 6:00pm)
Registration & Welcome
Benefits of Digital Marketing
Facebook/Instagram
● Organic reach
● Paid Advertising
● Audiences
● Pixels
Scheduling
How to monitor outcomes
Set up your Facebook Pixel
Finish Time 11:00am (8:00pm)

Workshop 2
Topic: Email Marketing
Date: Thursday 8 March 2018
Start Time 9:00am (repeat at 6:00pm)
Registration & Welcome
Benefits of Digital Marketing
Email Marketing
● Building Lists
● Integration
● Content
● Automation
Split Testing
Why have Call To Actions
Set up MailChimp with 1 automation
Finish Time 11:00am (8:00pm)

Workshop 3
Topic: Facebook Messenger
Date: Thursday 15 March 2018
Start Time 9:00am (repeat at 6:00pm)
Registration & Welcome
Benefits of Digital Marketing
Facebook Messenger
● Chatbots
● Auto-responders
Set up a Facebook Chatbot
Finish Time 11:00am (8:00pm)

Workshop 4
Topic: Google
Date: Thursday 22 March 2018
Start Time 9:00am (repeat at 6:00pm)
Registration & Welcome
Benefits of Digital Marketing
Google
● Adwords
● Pixels
● Remarketing
Using Google Analytics to improve your marketing
Set up Google Analytics
Finish Time 11:00am (8:00pm)

DIGITAL PAYMENTS WORKSHOPS

Workshop 1
Topic: Stripe
Date: Thursday 19 April 2018
Start Time 9:00am (repeat at 6:00pm)
Registration & Welcome
Benefits of Digital Payments
Stripe
● Set up platform
● Integration with your website
● Reporting
● Mobile App
Security Considerations
Integration with Accounting Package
Set up your Stripe account and add to website
Finish Time 11:00am (8:00pm)

Workshop 2
Topic: Paypal
Date: Thursday 26 April 2018
Start Time 9:00am (repeat at 6:00pm)
Registration & Welcome
Benefits of Digital Payments
PayPal
● Invoicing
● Integration with your website
● Reporting
● Mobile App
Security Considerations
Set up PayPal account
Finish Time 11:00am (8:00pm)

Select the timeslot (or Not Applicable) beside EACH workshop below.

Clear

TOP