Flair Incubator Logo - square

Welcome to the FLAIR Incubator, where we are supporting nine female-led businesses on a four-month journey to advance their aspirations to run an international operation from regional Australia.

Flair Incubator Logo - square

why join an incubator?

Throughout the program, the FLAIR cohort will learn the skills they need to start and grow their international business, to develop the behaviours to maintain their business and personal wellbeing as well as preparing their families for the journey, and to establish an understanding of the culture and customs that exist as part of building relationships and making the connections needed in another part of the world.

The journey will involve time together in person as well as connecting virtually. These are part of the skills required to operate a successful international business. Regular ‘residentials’ will strengthen the relationship between the cohort and mentors, and provide a proving opportunity for the support network at home.

Guiding the program is our diverse team of entrepreneurs with experience in starting and growing businesses domestically and internationally, and supporting others to do the same.

They, along with our mentors and coaches from around the world, are eager to listen, share, offer suggestions and make introductions to encourage each individual within each team to grow in confidence and continue moving forward.


FLAIR is about supporting organisations with a female founder or co-founder, to grow beyond our local domestic market.

The incubator is not a ‘women-only’ environment. We believe that diversity of thoughts, ideas, experience and contribution is essential, and this can only come through having a diverse cohort, team, mentors and coaches.

Where there is a woman in the lead of a venture, the statistics show lower failure rates & more capital-efficient companies.

Aspiring to be International

The program is designed to support both startups that are looking to be global from day one and existing domestic market businesses considering entering into an international market.

Your aspiration may be to fulfil a need that exists globally or to service a specific geographical niche.

Trading internationally does not have to mean export of a physical product, although it can, it also could be supplying digital products or providing services.


Living in regional, rural or remote Australia comes with many benefits such as strong communities, affordable living and a safe environment for raising families. However, it also comes with challenges for business owners and entrepreneurs that are not fully understood by our metropolitan peers.

The program will be delivered as a hybrid of in-person sessions held in Toowoomba, Queensland and online. There is no boundary line for participation.

Empowered {wo}men, empower women

incubator program

As the program is open to any type of business to apply, the program will be adapted to suit the teams that are invited to participate.

Our team is very familiar with adjusting the level of learning to suit the needs of the cohort based on the stage of their business lifecycle, the industry they are in and the audience they are servicing.

There are three main elements that we will focus on:
Skills – knowledge and technical capability…what, why and how
Behaviours – actions and reactions
Connections – introductions, relationships and culture


Examples of the topics that will be introduced

  • Lean business model concepts
  • Validation and experimentation techniques
  • Channels to market
  • Customer segmentation
  • Holistic time management techniques
  • Minimum Viable Product
  • Product-market fit
  • Unique Value Proposition
  • Customer acquisition strategies
  • Business model iterations
  • Customer relationships
  • Market channel fit
  • Partnerships & strategic alliances
  • Revenue streams, finances & venture capital
  • Government programs and grants
  • Capital raising
  • Pitching skills
  • Preparation for Showcase
  • Future direction opportunities
  • International landing pads and accelerators

the flair team

Our team are all excited to be sharing this part of your journey with you. We have each spent years developing our own businesses, networks and skills both locally here in Australia and extensively around the globe and are ready to share all that we can to support to develop a successful and sustainable international business.

Ian Mason

Ian Mason


Ian is a multiple-time founder, CEO of a number of scale-ups and successfully exited from one of these after an 8 year period of rapid growth.

He has been an active member of the global start-up and scale-up ecosystem for over 15 years, most notably in his role as co-creator of Virgin StartUp, Sir Richard Branson’s not-for-profit for entrepreneurs looking to start, fund or scale their business.

Joy Taylor

Joy Taylor

Program Director

Falling into the startup ecosystem, Joy found her calling: to help women find a fulfilling purpose to their life, by finding solutions to problems they care about, that are good for people and the planet, and that makes a profit.

Joy has developed and delivered programs for new entrepreneurs across Asia and Europe, as well as regional and rural Queensland providing entrepreneurial skill development and networking to women who live outside of metropolitan areas.

David Masefield

David Masefield

Head of Partnerships

As the President of Canvas Coworking and Director of Startup Toowoomba, David has invested years into building the startup ecosystem in the region by connecting with existing businesses and building partnerships to support entrepreneurs on their journey.

David is also part of a large, connected network of startup supporters around the world as a Global Facilitator for Techstars.

Imogen King

Imogen King

Incubator Support

Working in the food manufacturing industry for 14 years has given Imogen the opportunity to be involved with global teams and international suppliers and clients.

Interacting with teams across Asia, Europe and the US, Imogen understands the complexities and communication barriers that can be present in cross continental relationships. Imogen is also an Area Director for Toastmasters International.

Mentors and Coaches

Our networks expand into every continent on the globe, and the list of wonderful people who want to assist regional female-led businesses to grow a successful international business is long. We will introduce them here as the program progresses, based on the needs of the cohort, such as the stage they are at, the audience they are seeking and the connections they are needing.

If you would like to be included on our available mentors and coaches list, please reach out to us via and provide your details and we will keep you informed of the team’s progress and needs.

Bootcamp commences in









Selection Bootcamp

Thursday 6 & Friday 7 August 2020


Incubator Commences

Monday 31 August 2020


Showcase & Finale

Wednesday 16 December 2020

Flair incubator Schedule

The schedule includes a mix of group sessions and private session, delivered via a hybrid model of intense residential weeks onsite in Toowoomba, with virtual mentor sessions and weekly masterclasses, as well as regular progress check-ins.

Applications Open

Thursday 25 June 2020

Applications Close

Thursday 23 July 2020 at 9:30am

Bootcamp Invitations

Friday 31 July 2020
Notification by phone and email to shortlisted applicants to attend the Selection Bootcamp

Selection Bootcamp

Thursday 6 & Friday 7 August 2020
Held in Toowoomba at Canvas Coworking
In-Person attendance required
Whole team are welcome to attend

Incubator Cohort Announced

Friday 14 August 2020

Incubator Commences - 1st Residential

Monday 31 August 2020 – Friday 4 September 2020

Held in Toowoomba at Canvas Coworking
In-Person attendance required
Whole team are welcome to attend
Consists of various sessions to build skills, behaviours and connections

Weekly Masterclasses + Private Mentoring and Coaching (virtual)

 Weekly from 7 September 2020 to 7 December 2020

Masterclasses will be with the cohort (group)
Held online via Zoom
Attendance by the person relevant to the topic
Whole team welcome
Topics will vary depending on needs of cohort
Approx 3 hour session

Private Mentoring and Coaching
Arranged at a mutually convenient time between participant & mentor/coach
Approx 1 hour per session (number of sessions will vary depending on need)

Regular check-ins with Entrepreneur-in-Residence
Private session with participant and EIR at a mutually convenient time

Daily Stand-up via Slack

2nd Residential

Monday 28 September to Wednesday 30 September 2020

Held in Toowoomba at Canvas Coworking
In-Person attendance required
Whole team are welcome to attend
Consists of various sessions to build skills, behaviours and connections

3rd Residential

Monday 26 October to Wednesday 28 October 2020

4th Residential

Monday 23 November to Wednesday 25 November 2020

5th Residential

Monday 14 December to Thursday 17 December 2020

Held in Toowoomba at Canvas Coworking
In-Person attendance required
Whole team are welcome to attend
Consists of various sessions to build skills, behaviours and connections

Incubator Cohort Showcase and Finale Celebration

Wednesday 16 December 2020

Held in Toowoomba
In-Person attendance required
Whole team are welcome to attend

Presentation Showcase Luncheon by invitation only

Evening Showcase and Celebration at Canvas Coworking
Everyone welcome, including community, family and friends


We realise that this is a new concept and you probably have a lot of questions.

In addition to a list of FAQs that you can read, we hosted a few online information sessions, to share some more information and give plenty of time for you to ask all your questions.

This is a recording of one of those sessions. We encourage you to watch it and then reach out if you have any further questions.

This project received grant funding from the Australian Government.

Along with financial support from:

Advancing Regional Innovation Program – Darling Downs & Maranoa
Canvas Coworking
Startup Toowoomba

and in-kind support from our generous community of global mentors and coaches



There is no cost to apply or participate, and we will not be taking any equity in your company.