Loading Events

« All Events

Startup Onramp

March 16 @ 6:30 pm - 8:30 pm AEST

|Recurring Event (See all)

An event every week that begins at 6:30 pm on Monday, repeating until June 8, 2020

Startup Onramp - 12 week program for early stage founders - Advance Queensland

Startup Onramp helps you to stop being an employee and start growing your own company


Startup Onramp was created to encourage more people to become startup founders and to give them the knowledge, skills and connections they need to maximise their chances of success.

class and teacher

A structured training program that equips first-time founders with the essential skills to launch and grow their startup


Weekly one-to-one mentoring sessions plus access to a global network of startup founders, mentors and investors


Whether you’re still at idea stage or have started something, by the end of the program you’ll be ready to launch

We know it can be hard to be in the right place at the right time, so we are making it easier for anyone to join this program, by offering it online via Zoom…so no matter where you are, you can join in each week and be supported on your journey to start your own company.


The 12 week Startup Onramp program is for startup founders who are at the beginning of their startup journey, including those who currently have a day job and want to make the transition from employee to startup founder.

The program comprises a two-hour workshop each week, plus weekly individual mentoring sessions, and culminates in a pitch night in which all participants pitch their startup and share their learnings with fellow entrepreneurs.

Week 1 – Introduction to startups

Introductions and ground rules
What is a startup and how does it differ from a small business
What is disruptive innovation
Understanding startup terminology
How to tap into the local startup community

Week 2 – What distinguishes successful startups from failures

What does a viable startup idea look like
Why your idea doesn’t need to be perfect
Shared traits of successful startup founders
Common pitfalls and mistakes

Week 3 – Value Proposition and Branding

Elements of a value proposition
How to use the Value Proposition Canvas
Principles of good startup naming and branding

Week 4 – Validation part 1

The lean startup approach: build, measure, learn
Using the lean canvas to hypothesise a business model
Using the Validation Board to systematically test assumptions and develop a viable business model

Week 5 – Validation part 2

Conducting customer interviews to understand customer needs
Validation of hypotheses by getting out of the building
How to make sure you’re building a product that customers want

Week 6 – Legal basics and PR basics

Getting the company legal structure right from the beginning
Negotiating a sensible equity split between co-founders, vesting of founder shares
How to obtain legal advice cost-effectively
How to get media coverage without spending a lot of money
How to work with PR professional

Week 7 – Product development

Building a minimum viable product
Finding a technical co-founder vs outsourcing
How to use an MVP to validate assumptions
Introduction to UX and UI
User-centric design, user journeys, building products that users will love
How to work with designers

Week 8 – Customer Acquisition

Introduction to digital marketing / growth hacking
How to acquire customers
Cost of Acquiring Customers vs customer Life Time Value
Virality, paid vs unpaid, understanding growth levers

Week 9 – Raising money from investors

How investment works
Different types of investors
What are investors looking for

Week 10 – Introduction to pitching

What makes a compelling startup pitch
Different formats and examples
Pro tips and common mistakes

Week 11 – Mechanics of Investment

Financing legal docs, term sheets, investment terms
Dilution, cap tables

Week 12 – Pitch practice

Feedback on pitches
Program wrap-up and discussion about next steps, accessing the local startup ecosystem

Pitch Night

Everyone pitches their startup and lessons learned at an event open to the local startup community

Tuesday 16 June 2020 from 6:00pm

Startup Onramp is helping to make regional Queensland an entrepreneurial powerhouse

Startup Onramp has launched its Regional Queensland Program with funding from the Queensland Government to enable the program to be made available to startup hubs across the state over the next three years.

The funding enables regional startup hubs across the state to deliver the 12-week Startup Onramp program and equip hundreds of Queensland-based entrepreneurs with the skills and connections they need to launch successful tech startups.


Mondays weekly: 16 March 2020 to 8 June 2020 


6:30pm, estimated finish 8:30pm


Via Zoom (online video conferencing)


Regular Price $3,995
reduced to $1,200 thanks to Advance Qld

To Apply:

Book your spot
If you have any questions, or want to arrange a payment plan, contact Joy on 0407584987


Delivered by:

Joy Taylor and David Masefield from Orior Jam

powered by Orior Jam - Begin Now

Book your spot


March 16
6:30 pm - 8:30 pm
Event Categories:
, ,


Community Manager