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How to write a media release – Lunch & Learn

July 31, 2020 @ 12:00 pm - 1:00 pm AEST

How to write a media release - Canvas Coworking - Lunch & Learn - 31 July 2020

How to write a media release 

Friday 31 July 2020
From 12pm-1pm
Onsite at Canvas Coworking OR Online (live) via Zoom

Sharing some special news or an announcement for your business is very exciting. You want to get the word out as far and wide as possible. You could shout it from the rooftops…or you could get the media to do that for you. 

Knowing how to write a media release is a skill that every business owner and startup entrepreneur needs in their kit bag. It shouldn’t be a dreaded task or something that takes hours to complete. Also, it needs to be done in a way that makes the person you send it to actually take notice and publish it in their newspaper, magazine, television program or radio show. 

During this week’s session Mary will introduce the following topics: 

  • the basic elements of a 100-word media release
  • the process used to write up a media release from concept
  • how to use keywords

As well as helping you to plan, by thinking about:


Mary Reid: Mary has an extensive 40-year corporate background in business development, policy and senior marketing positions in the public and private sectors. For the past 18 years Mary has run her own highly successful business Merivale Cakes and Crafts in Brisbane and Toowoomba/Highfields, with over 1200 bridal couples, 400 students, 5 international cake decorating tours. Mary has won two public sector Australia Day Awards for leadership and marketing, Australian Bridal Industry Appreciation & Dedication Award 2018, Highfields Citizen of the Year 2016 – and she is a passionate and very active community and charity advocate.

What will you learn about this week?

You will leave this week’s Lunch & Learn session knowing:

  • who/what/when/where/why/what if
  • tone/reader, carrot, distribution, source/journalist
  • headline, timing, call to action
  • follow up, measurement

How to prepare for this session?

To make the most of the session, please bring:

A notepad and pen

Your lunch (if you forget, you can pick up something from Flour & Bean Cafe or La Taste Pizzeria) 




July 31, 2020
12:00 pm - 1:00 pm AEST
Event Categories:


Canvas Coworking Toowoomba
625 Ruthven St
Toowoomba City, Qld 4350 Australia
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Community Manager